Part 2—Exploring the National Marketing Campaign, Q&A with the APC

The American Pecan Council launched pecans’ national brand and congruent marketing campaign just a little over five months ago. Since then, “The Original Supernut” has made appearances on “Good Morning America,” been featured in numerous national publications, and been promoted by food bloggers, dietitians, and influencers. But if you’re not looking for it, the marketing campaign...

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Part 1: Exploring the National Marketing Campaign, Q&A with the APC

The American Pecan Council launched pecans’ national brand and congruent marketing campaign just a little over four months ago. Since then, “The Original Supernut” has made appearances on “Good Morning America,” been featured in numerous national publications, and been promoted by food bloggers, dietitians, and influencers. But if you’re not looking for it, the marketing...

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Arizona, the Dark Horse of the Pecan Industry

There are forces at work out in the deserts of Arizona. Strong winds, hail, lightning storms, monsoons—the extreme weather and climate may make one think that this land was inhospitable to farming. But like with other southwestern states, that’s not necessarily the case. There are forces at work out in the deserts of Arizona. Planting,...

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Texas Pecan Growers Conference 2018

The Texas Pecan Growers Association welcomed members and other attendees to its 97th annual conference and trade show in San Marcos, Texas from July 15 to 18. Gathering at the Embassy Resort and Suites, guests kicked off the conference with a welcome reception and raffle, during which they visited with exhibitors and vendors. For next...

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ArkLaMiss TriState Pecanference 2018

Growers from Arkansas, Mississippi and Louisiana met for their joint annual meeting in Raymond, Mississippi at the Eagle Ridge Conference Center on June 21-22. They were joined by other growers from across the Pecan Belt to network, meet with vendors and learn a bit more about growing pecans. The conference kicked off with a tour...

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In an auditorium in Goldthwaite, Texas, about 30 pecan growers and enthusiasts listen to a speaker at the Central Texas Pecan Short Course.

Educational Events Help Growers Prepare for the Season

On the morning of April 5, growers throughout Central Texas gathered in the tiny town of Goldthwaite for the annual Central Texas Pecan Short Course. Hosted by Mills County AgriLife Extension Service, the Central Texas Short Course provided local growers an opportunity to earn a total of three Continuing Education Units (CEUs) and to re-learn...

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Part of the "Kids and Kows and More" program, Remus the talking pecan tree gives participating students some fun pecan facts. (Photo courtesy of Sandra Pierce)

Crossing the Agricultural & Consumer Divide

For 166 days throughout the year, Sandra Pierce is on the road. Hauling a 22-foot trailer packed with educational supplies, Pierce travels around Texas, New Mexico and Oklahoma leading an AgriLife agricultural literacy program called “Kids & Kows & More.” Through this program, Pierce has a simple yet all too necessary mission: teach children the...

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The Annual Conference Whirlwind Continues

This February and March industry members from New Mexico to Alabama gathered at three different conferences to hear from pecan experts, network with each other, and celebrate the pecan industry. With more conferences set to come, Pecan South presents updates from the conferences for the Southeastern Pecan Growers Association, Western Pecan Growers Association and National...

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Around the Industry: the 2018 World Ag Expo

The World Ag Expo returned to Tulare, California on Feb. 13-15 this year to give producers, consumers and ag innovators the chance to meet, network and celebrate the future of agriculture. Presented by the International Agri-Center, this year’s World Ag Expo covered 2.6 million square feet and featured exhibitors with various focuses from safety to...

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October’s Theme: And So It Goes

These last few months of 2017 have felt almost like one of those apocalypse movies. You know the ones. Everything seems to be going well when suddenly Mother Nature seems to turn against humankind. She batters us with rain and winds. She shakes the earth, toppling buildings and livelihoods with a flick of her wrist....

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