Survey IDs Pecan Marketing Opportunities
Consumers in the U.S. think about pecans – and use them – differently than most other nut varieties, according to a new national survey conducted by Blue Chip Marketing, a market research firm based in Chicago. Snacking is the most common eating occasion for nuts in general, according to the data. Meanwhile, consumers are more...
Read moreSurvey Reveals Profile of Typical Pecan Consumer
ATLANTA – Who snacks on pecans in the U.S.? Hint: think Steel Magnolias. The profile of a typical pecan snacker is a 52-year-old, educated, affluent, married, white Southern woman, according to a leading market research firm. The National Pecan Shellers Association (NPSA) recently obtained data from GfK MRI to better understand the American pecan consumer. ...
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