Part 1: Exploring the National Marketing Campaign, Q&A with the APC

The American Pecan Council launched pecans’ national brand and congruent marketing campaign just a little over four months ago. Since then, “The Original Supernut” has made appearances on “Good Morning America,” been featured in numerous national publications, and been promoted by food bloggers, dietitians, and influencers. But if you’re not looking for it, the marketing...

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Chinese Pecan Demand: Short Term or Here to Stay?

While I don’t get to attend as many pecan grower association meetings as I would like, I always find the conversations and comments interesting. Some of the more interesting comments that I regularly hear include: “Pecans will always be the highest priced nuts”; “The Chinese market is only going to get bigger because they can’t...

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U.S. Pecan Growers Council Explained

This is the first of a planned bimonthly series of articles describing the mission and operation of the U.S. Pecan Growers Council (USPGC) and its work in developing overseas markets for American pecans. This first article will cover in brief the background of the USPGC, why it was established, what are its basic mission and...

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Mexico Produces Third Consecutive Record High Crop

Back in September, during their annual meeting, the Mexican pecan growers projected a 2016 crop of approximately 270 million pounds. After 2 consecutive years of record crops, many within the industry greeted the estimate with skepticism even though it is common knowledge that plantings in Mexico continue at a robust pace. On May 5, 2017,...

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USDA reinstates pecan crop report

USDA has recently released the summary for the 2013 pecan crop, a report which was dropped a year ago due to budget cutbacks and then reinstated after considerable industry feedback. The report, shown on opposite page, gives state by state production for both natives and improved varieties. For 2013, USDA reports the utilized production for the entire...

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Seoul food show suggests promising pecan market in South Korea

The National Pecan Growers Council sent 4 representatives to the Seoul Food and Hotel show in Seoul, South Korea (Republic of Korea) from May 9-17. Rosemary Alexander from the Georgia Pecan Growers Association and Blair Krebs from the Texas Pecan Growers Association were team leaders on the mission and were joined by 2 industry representatives,...

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Cold storage totals 310 million

Pecans in cold storage at the end of March 2014 included 50 million pounds of shelled meats and almost 200 million pounds of inshell pecans. When these two numbers are converted to an inshell total, the inshell equivalent of 310 million pounds remained in cold storage inventories throughout the U.S. That compares with 313 million...

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Shortest U.S. Pecan Crop Since 1998

The U.S. pecan crop appears to be about 170 million pounds, the shortest crop since 1998, according to Bill Goff, professor and Extension pecan specialist at Auburn University. Pecan industry forecasts made from June through September of 2013 estimated the U.S. crop at an average of 213.6 million pounds. Now that harvest is nearing completion...

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Pecan prices low, consumption strong

Prices paid to growers for U.S. pecans have plummeted as this season has progressed. Some growers are putting pecans into cold storage and others have pecans stacked in their barns debating what to do with them. Pecan meat prices are also lower, especially for pieces. With a significant portion of the large-nut in-shell crop going...

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Are record high prices sustainable?

Pecan prices reached record highs this past season and the industry is concerned with the sustainability of these high prices. While it may be difficult to sustain these high prices this coming on-year, it appears doubtful that prices will weaken significantly. Increased demand from China has been an important factor influencing the recent surge in...

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